The Challenge
Healthcare costs were climbing fast. With 7,000 eligible employees and 5,000 covered lives, this Fortune 500 energy company knew something had to change.
Analysis showed that 60.9% of employees were overinsured, paying for more coverage than they needed. The math was simple: move employees into a high-deductible health plan (HDHP) paired with HSA savings opportunities, and both the company and employees would save money.
The reality was harder. Employees hear “high deductible” and think “more risk,” even when the total costs would likely be lower. The company needed to flip that perception—quickly, during open enrollment, and through its existing benefits system.
Spotlight
"The [Reclaim] tool is great and was a very helpful illustration to our employees on how to evaluate their options and consider their personal needs. It drove much higher participation into our new plan design than we anticipated, which was great!"
Sr. Manager, Health & Wealth Benefits
The Solution
Rather than launching the HDHP with generic communications, the company partnered with Reclaim, using their claims-driven AI platform to provide personalized financial advocacy for every employee.
Reclaim's platform analyzed each employee's historical healthcare usage and modeled real-world cost scenarios across different plan options. Employees could see precisely what they'd spend—not generic examples, but their actual numbers.
To address security concerns, the company enhanced the HDHP with personalized payout estimates for voluntary benefits—including accident, critical illness, and hospital indemnity coverage—providing employees with affordable protection to offset higher deductibles.
